In today’s ultra-connected world, it is not advisable for any business hoping to keep its storefronts open to customers to not have a website. The internet has now become the defacto gateway to customers and businesses, both locally and internationally. Moreover, your business presence online dramatically improves its chances of success and improving sales.
So if you’re currently in the process of building a digital presence for your business, start by building a website.
But first, how much does it cost to register and keep domain names?
Before we give an answer to this question, there is much, much more to domains than just the domain name. You have to figure out which domain extension to choose (.com, .org, .net), domain registrar, availability, and more.
In short, buying a fresh, new domain name will cost you anywhere from $10 to $15 per year. However, actual prices will depend on the domain extension or the domain registrar of your choice.
Is it Even Important?
It’s really important if you want to do business in today’s digitally connected world. Think of the domain name as real estate on the internet.
You’ll realize the true value of your domain name when you ‘accidentally’ lose possession of your older domain name and then are asked to repurchase it. You’ll realize the prices have probably gone sky high, purchased by a savvy buyer who has a knack for buying domains that are in great demand.
But once you register your domain (and make sure you pay your dues on it), no one else can take it. The domain is placed in the DNS where it exclusively belongs to the entity that paid for it – until it expires and gets released into the public again.
The domain is your company’s first impression on the world, this is where you build your brand, and it’s a tool that can be used for SEO purposes tool.
All domains must go through the ICANN (Internet Corporation for Assigned Names and Numbers), a regulatory body that was designed to regulate domain names.
You can choose from various domain registrars to buy your domain, this is why prices are so low these days. Domain registrars make the domain buying process much easier, simplifying the registration process, more importantly, they’re fully accredited through the ICANN and have experienced professionals that will guide you every step of the way.
Let’s go over a few top registrars now:
Their pricing for .com starts at $9.99, which is accommodating enough for beginners. They provide additional services such as a custom website builder, but we don’t recommend these.
Bluehost sells hosting plans but they also sell domain names. This makes them effective domain registrars. Their cheapest price plan starts at $2.95 per month and includes both hosting and domain, now that is a great unbeatable deal! Bluehost is known for its high uptime, traffic, and support.
Namecheap may have been cheap a few days ago, before new players came around to uproot them, their cheapest .com deal starts at $12.98 (maybe discounted due to promos)
Other than that, Namecheap is one of the industry big leagues, they’ve got ease of use, support, and all the bells-and-whistles you would normally expect from them.
Word of Terms of Service
Some registrars have auto-renew or a transfer out charge associated with their order. These are explained in their Terms of Service. Unfortunately, most of us don’t take the time to read these and sign our approval anyway. The fees that accrue may be up to 4 to 5 times the amount we gave during the original registration.
All in all, it shouldn’t take you more than $10 to $15 per year to keep a domain year-round. Actual prices depend on the services you’ve latched on and the registrar.